Privacy Policy

Legal

Last updated: April 28, 2026

1. Introduction

Better Easier Simpler Things Inc. (“BEST,” “we,” “us,” or “our”) operates the website bettereasiersimplerthings.com. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, and your rights in relation to it.

This policy is designed to comply with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), Alberta’s Personal Information Protection Act (PIPA), and applicable United States privacy laws including the California Consumer Privacy Act (CCPA).

By using our website, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

Information You Provide Directly

Contact form submissions: name, email address, and message content when you use our contact form.
Email subscriptions: email address when you subscribe to our newsletter or updates.
Comments: name, email address, and website URL if you leave a comment on a blog post.

Information Collected Automatically

Usage data: pages visited, time spent on pages, referring website, browser type, and device information.
Cookies and similar technologies: small text files stored on your device to improve your browsing experience (see Section 5 below).
Log data: IP address, access times, and pages viewed, collected by our web server.

Information We Do Not Collect

We do not process payments directly on our website. Product purchases are completed through third-party marketplaces such as Amazon.ca and Amazon.com. We do not collect or store any credit card numbers, bank account details, or payment information.

3. How We Use Your Information

We use the information we collect for the following purposes:

To respond to your inquiries and provide customer support.
To send you newsletters and updates you have subscribed to.
To improve our website, content, and user experience.
To analyze website traffic and usage patterns.
To comply with legal obligations.

4. Third-Party Services

Our website uses or links to the following third-party services. Each has its own privacy policy governing the use of your information:

Amazon Associates Program: We are a participant in the Amazon Associates Program, an affiliate advertising program. When you click product links on our site, you are directed to Amazon where their privacy policy applies. We do not receive your personal or payment information from Amazon.
WordPress: Our website is built on WordPress, which may set cookies for site functionality.
Embedded content: Blog posts may include embedded content from other websites (such as videos or images). Embedded content from other websites behaves in the same way as if you visited those websites directly.

5. Cookies

Cookies are small text files placed on your device when you visit our website. We use the following types of cookies:

Essential cookies: Required for the website to function properly (e.g., WordPress session cookies).
Comment cookies: If you leave a comment, your name, email, and website may be saved in a cookie for your convenience. These cookies last for one year.
Analytics cookies: Help us understand how visitors interact with our website by collecting information anonymously.

You can control cookies through your browser settings. Disabling cookies may affect certain website features.

6. Data Retention

Contact form submissions: retained for up to 2 years, then deleted.
Email subscriptions: retained until you unsubscribe.
Comments: retained indefinitely so we can recognize and approve follow-up comments automatically. You may request deletion at any time.
Log and analytics data: retained for up to 26 months.

7. Your Rights

For Canadian Residents (PIPEDA / PIPA)

You have the right to:

Access the personal information we hold about you.
Request correction of inaccurate personal information.
Withdraw consent for the collection, use, or disclosure of your personal information (subject to legal or contractual restrictions).
File a complaint with the Office of the Privacy Commissioner of Canada.

For California Residents (CCPA)

If you are a California resident, you have the right to:

Know what personal information we collect and how it is used.
Request deletion of your personal information.
Opt out of the sale of your personal information. We do not sell personal information.
Non-discrimination for exercising your privacy rights.

For All Users

You may request access to, correction of, or deletion of your personal data at any time by contacting us at our contact page or by emailing support@bettereasiersimplerthings.com. We will respond to your request within 30 days.

8. Data Security

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Children’s Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately and we will take steps to delete it.

10. International Data Transfers

Our website is operated from Canada. If you are accessing our website from outside Canada, please be aware that your information may be transferred to, stored, and processed in Canada, where data protection laws may differ from those in your country of residence.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the “Last updated” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Email: support@bettereasiersimplerthings.com
Contact form: bettereasiersimplerthings.com/contact
Company: Better Easier Simpler Things Inc., Calgary, AB, Canada